What is Keywords?

 Keyword is a search query A keyword is a word or a short phrase that describes the content of a web page. A specific word or short phrase based on which search engines display websites in the SERP. ‌ Simply, Keyword is what we mean by typing that we search in search engines.

  How many types of keywords and What are they ?

 There are 9 types of keywords in SEO. E.g.

 1. Short-tail Keyword

 2. Long-tail Keyword

 3. Short-term fresh keyword

 4. Long-term evergreen Keyword

 5. Product Defining Keyword

 6.Customer Defining keyword

 7. Geo-targeting Keyword

 8. LSI Keyword and

 9. Intent targeting Keywords

 # Why are keywords important?

 Keywords are the first step to successful SEO. Your outlook will start to change when you start SEO. Then you will expect more views, more potential customers, more profits. And you can easily get all these things by choosing the right keywords and doing SEO in the right way. Keyword Research is required to select the right keyword.